Publishing is an ecosystem. There is the creative side, where it begins with you as the writer, but then there is the publishing process, the marketing, audience development, and the sales arena, where your creativity becomes a product. There are fundamental things that have to happen for your imagination and your scholarship to become a product that is read. 

Malaika Adero (writer, editor, founder of Adero’s Literary Tribe, LLC) breaks down the different elements of the publishing that shape your work into a product.